About me

Disciplined designer.
Accessibility specialist.

I've spent my career at the intersection of design rigour and emerging technology - from delivering services to the GDS Service Standard and GOV.UK Design System at Kirklees Council, to facilitating blockchain experiments inside one of the UK's largest banks, to achieving RNIB Tried & Tested accreditation for EE's app, to exploring glassmorphism before Apple made it fashionable.

What drives me is staying at the cutting edge - not for its own sake, but because the best design solutions tend to live there. I'm drawn to problems that are genuinely complex: financial products where a confusing journey costs someone money, accessibility challenges where a wrong decision excludes real people, design systems where one good component decision scales to thousands of users.

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What I do

I work across four interconnected areas. They're not separate specialisms - they inform each other constantly. A strong design system makes accessibility scalable. Accessibility knowledge makes product design more robust. Experience with emerging technology keeps both fresh.

Accessibility

WCAG 2.2 auditing, inclusive design, RNIB accreditation, and organisational advocacy. I've helped teams build accessibility into process rather than bolt it on afterwards.

Design Systems

Component architecture, documentation, and cross-team adoption. Building the foundations that scale quality across products and reduce the cost of getting things wrong.

Product Design

End-to-end ownership of complex digital products - from research and strategy through to polished, production-ready interfaces. Comfortable across the full lifecycle.

Emerging Technology

Designing for AI-powered products and staying at the cutting edge. From blockchain experiments at LBG to AI tools built for real users - I'm drawn to new problem spaces.

Career

  1. Jan 2024 - Sep 2025

    Design Systems Accessibility Lead

    EE (BT Group)

    Embedded within the Loop Design System team from EE's Accessibility practice. Led accessibility integration across 50+ components, achieved RNIB Tried & Tested accreditation, and drove compliance scores from 30-80% volatility to a stable 80-85%.

  2. Jul 2023 - Jan 2024

    Product Designer and UX Lead

    The Sensible Group

    Sole designer across multiple products simultaneously - from FinTech comparison sites to financial claims platforms and AI-powered tools. Owned design and build end to end.

  3. Sep 2022 - Jul 2023

    User Experience Designer

    Lloyds Banking Group

    Designed B2B mortgage journeys under Halifax Intermediaries and Birmingham Midshires brands. Volunteered to facilitate the internal blockchain design thinking experiment on top of contracted responsibilities.

  4. Sep 2019 - Sep 2022

    UX Engineer

    Kirklees Council

    Delivered key online services during the COVID-19 pandemic using the GOV.UK Design System and working to the GDS Service Standard across Discovery, Alpha, Beta, and Live phases. Designed and conducted usability studies on new council services. First professional exposure to digital accessibility, working alongside a partially sighted colleague - the experience that set the direction of my practice.

  5. Sep 2017 - Jun 2021

    BSc Web Design - Upper Second Class (2:1)

    University of Huddersfield

    Dissertation project - a WCAG AAA equity release portal for senior users - received 75%, awarded a First.

Currently

I'm open to senior product design roles and freelance engagements - particularly in high compliance industries, design systems, or accessibility. With the European Accessibility Act now in force, organisations trading in Europe have a legal obligation to meet accessibility standards. I help teams build that capability properly - not as a retrofit, but as a foundation.

If you have an interesting problem, I'd like to hear about it.

Open to

Senior Product Design roles and freelance engagements

Specialisms

Accessibility · Design Systems · FinTech · High-compliance industries

Credentials

RNIB Tried & Tested · BSc Web Design 2:1, University of Huddersfield · Reduced post-launch accessibility fixes by 80% at EE

Location

UK - open to remote and hybrid

Beyond the work

I'm highly disciplined and self-directed by nature - shaped partly by marathon running, which has a way of teaching you that consistency beats inspiration. I bring the same mindset to design work: show up, do the thinking, iterate until it's right.

When I'm not designing, I'm running marathons, watching Coventry City home and away, or planning the next trip somewhere new.